Video is everywhere.

The average user watches 32 videos per month. When it comes to Marketing Videos, more than 60% would rather watch the video in this post then read this blog.

In fact, having videos on your site increases engagement and traction with your visitors, even if they are not watching the video. <<—THIS IS HUGE

Do you ever send out emails, post to Facebook, or tweet about business? Of course you do. You need to know that just having the word “video” in your subject line increases click thru by 13% <<—WOW

Let’s face it, as humans, we love video. What’s not to love? We trust the human face, understand the human voice, respond to body language, and movement grabs our attention.

Where do you start?

We have put together an easy to follow tutorial titled “7 Tips to Shooting Great Video”. In fact, we’ve shot a video showing you each tip… because we know that 60% of you would rather watch this video than read the tips. (See what we did there?)

So it’s time for Lights! Camera! Success!  Watch the video and when you are done check out the tips below.

7) Location - Background

Be aware of your surroundings. It’s more than just setting up the tripod and shooting. You need to be aware of the smaller details as well. Are there marks on walls? Are mysterious objects in the background that will look like they are coming out of your head? What about cables, cords or reflections? You need to eliminate anything that can be a potential distraction to the viewer.

Tip 7 – Use a static background, or quiet studio-like space if available.

6) Audio - Background

Too much noise in the background of your video can really throw off your audience’s attention. Shooting inside a quiet studio space will take care of a lot of these noises but don’t forget about the white noise: HVAC, loud outdoor noises, door bells. And it should go without saying, turn those bloody cell phones off when you are recording.

Tip 6 – Record white noise to add to track to avoid drop outs at different times.

Note: There are options when you are editing to add music to cover this over as well. We will cover that in another post.

5) Audio - Recording

Find a balance on the primary line of recording. Movies use multiple recording and studio dubs. For simple recording, you have one microphone, and it may only be the one on the device.

Audio recording is often an afterthought to videographers, but it’s just as important to your finished product as the recorded video. Good audio recording takes a little bit of effort, but it’s well worth it.

Believe it or not, making better quality videos starts with BETTER audio! If your audience can’t hear you, they’re not going to listen.

And the weird thing is that when your audio is bad, people just assume that your video content is bad too. <<— THAT’S BAD

Tip 5 – Use a quality microphone or recording device.

4) Lighting

It’s amazing how much the colour of light can change the final outcome of what you see on your screen. Outdoor light adds blue. Incandescent light adds yellow. Fluorescent light adds green.

Be sure you are using the same type of bulbs in all your lights, and it’s even better that you use proper lighting during filming.  This ensures flesh looks fleshy, and your whites look white.

Tip 4 – Most cameras have a white balance feature. Use it before filming.

3) Camera - Types

Don’t be overwhelmed by the choices. Digital camcorders are exceeding previously expected standards. Digital SLR’s are making great video, but may have issues with inputs for audio. Even your iPhone can be set to shoot HD footage, but has a limited storage capability.

Remember where your final project is going. The source material is what will determine your final “look”.

Always shoot in the highest format possible. You can always compress HD footage but you can’t expand low footage to make it HD.  Most camera’s are equipped to shoot 720, but 1080 is becoming the HD standard.

Tip 3 – Remember to stay focused on the story. Content will always trump camera.

2) Tripod vs Handheld

Remember the Blair Witch Project? Unless you’re doing an action movie, stabilize your camera.

Tip 2 – Tripods offer a steady hand, and provide the ability to pan, tilt to add simple motion.

1) Camera Orientation

Speaking of iPhones….this tip is for all the people who want to shoot everything with their phone…including video.

>>MAKE SURE YOU ARE HOLDING THE PHONE IN THE CORRECT ORIENTATION<<

Hold your iPhone in a horizontal position like a widescreen screen, not in a vertical position like a phone screen. Nobody wants to see black bars on your video.

Don’t suffer from Vertical Video Syndrome – WATCH THIS <<— THAT’s FUNNY

Tip 1 – Video reacts in widescreen.

I hope you have enjoyed the 7 Tips to Shooting Great Video. Got some favourite tips of your own?  Please share ’em.  Happy shooting.

That’s a wrap!