With the release of the new iPhone  5, Apple proved once again why it is one of the best companies in the world….The Apple Experience.

Apple has the strongest “gravitational field of loyalty,”Forrester Research analyst Charles Golvin said. He expects the iPhone 5 will increase Apple’s magnetic pull.

Apple has perfected being able to add features and accessories that keep Apple clients coming back and building upon their customer experiences.

The iPhone 5 has a processor that is twice as fast as previous iPhones, high-speed 4G LTE connectivity and a widescreen aspect ratio. It is about 18% thinner and 20% lighter, making it the thinnest, lightest, fastest and most powerful phone that Apple has ever made.

You can expect a better battery life and improved cameras, giving its front camera 720p high-definition video; users can also take panorama photos now.  New iPhones will also come with re-imagined earbuds, now called EarPods.

And if you are wondering about  Siri, she also got a makeover, with Apple executives saying she can understand a wider range of commands such as sports scores.

Want your company to become great?  Learn from Apple and create a great user experience.

Photo (above right) Courtesy/Bryce Haymond, Blackpool