Unless you have been living under a rock, you have probably noticed that your friends are watching a lot of facebook video.  So much so that Facebook is poised to take over the number one spot for video distribution.

Why am I telling you this? Simple. But let me back up a moment.

Facebook has already gained the trust of a billion users who use it non-stop to get their news, updates, and entertainment.

Why is this important to you?  Because Facebook customers are your customers and they want you to use video to advertise to them.

You have already spent months, maybe years, communicating with customers online, working to convert them from casual connections to social media fans. Now it’s time to move them into being loyal customers.

Let’s dive into video on Facebook to learn how the two together can make a big impact in your online marketing success.

Don't worry if Facebook video production is new to you or have no idea what to do. That’s why we're here.

Do you understand how crucial Facebook Video is for your business right now?

  • It’s been reported that there are over 1 billion videos viewed on Facebook each day.
  • The average Facebook user worldwide watched 75% more video this year compared to last year.
  • Brands posted 20,000 more videos on Facebook than they did on YouTube in December 2014.

We have seen these stats play out through clients we do video work with. Organic reach with any given video we post on Facebook is massive. We have even seen paid video views as low as $.005. That’s half a penny! That means that for every ten people that view your video, you are charged a nickel. If just one person out of 100 clicks goes to your website, that lead only cost you fifty cents (Not to be confused with Curtis Jackson).

Let’s be clear here. We’re not talking about sharing a YouTube link on Facebook. (That’s so 2011). When we talk about video on Facebook, we’re talking about uploading the video directly to Facebook.

Companies are making their money with as little as 6-second videos!

SUCCESS IS SHORT AND SIMPLE

Your video production should reflect you and your budget. You don’t have to hire Steven Spielberg, or mortgage the farm to get results.  A good message with clean production is all you need. The traction we are witnessing, getting clicks and conversions, is with simple, short videos.

Yes, I said short. Not the 3-minutes short from years past. More like 30- to 60-seconds short. Companies are making their money with as little as 6-second videos! Quick, to the point, then tell them what you want them to do.

Facebook viewers are distracted A LOT. Don’t make them think. If you want them to visit your site, then tell them to visit your site. If you want them to like your page, then tell them to do that, too.

Short + Simple = Success

If they’re not simple, you won’t do them. If they’re not short, people won’t pay attention to them! Studies support that short video production across all social media platforms gets the most views and engagement. Short and simple is good.

When major label brands start to spend money on something, it’s because it is working. It can work for you too! Audience targeting allows you to get in front of your perfect customer! More on that in a future post.

Here are a few videos from companies that take advantage of Facebook video:

Even Mark Zuckerberg likes this.

Star Wars: The Force Awakens

Why would Star Wars post their video to Facebook?  Is it because they know that every person will be watching it, sharing it, @mentioning their friends in it?

It’s all of the above.

Can we get Gretzky to dish out double-doubles?

Tim Hortons

To launch their hockey card promotion, Tim Hortons brought local hockey stars Sydney Crosby and Nathan Mackinnon to work at their local drive-thru in Cole Harbour, NS.  Comments ranged from “waste of time” to the merits of these stars hockey skills, but the overwhelming majority of comments were shares and tags between friends. Perfect use of video on facebook.

This isn't your typical Sunday bike ride.

Red Bull

Red Bull often partners with extreme athletes using GoPro technology to capture the craziness of it all. You won’t catch us doing these tricks any time soon.

But you will catch us using Facebook for video. How do we know? We can target a specific audience, including you. More on that in our next set of posts.

If you want to learn more about creating content for your website that can turn leads into sales, contact us today.