Smashing Pixels went to work by reading a photo strategy, which enabled Al’s shoe factory team to engage their employees, take pictures of shoes, and upload them. We would then download those images, size them correctly for the website and upload them. This strategy enabled us to streamline a system to get 7,000 different pairs of shoes on their website within two months. Al’s was able to open again to the general public with curbside pickup and delivery options. We also worked with Al in creating a social media presence. They did not have a website presence and no social media presence. We quickly grew their followers to over 5,000, enabling them to showcase new arrivals and update their messaging just as fast as it came in. When Al’s shoe factory came to us, they were an incredibly successful shoe warehouse without any web presence. Now they’re an incredibly successful shoe warehouse that dominates the web when selling shoes.