The Challenge
Smashing Pixels worked with Energy Werx for several years. We helped them build a robust online presence. Since they expanded outside of Ontario, they needed a new website. Ontario’s local look and feel did not translate to the required fresh look for Vancouver. The owner wanted us to create a modern-looking website. The problem we faced was that BC had several rebates different from Ontario, so we had to ensure the rebates shown on the website reflected provincial guidelines.

The Process
We met with Energy Werx at the time when they had just expanded their services to BC. The owner wanted a modern-looking website with a look and feel suitable for Vancouver. We had to ensure the rebates shown on the website reflected provincial guidelines, as BC had several different rebates from Ontario. We worked closely with the internal marketing team to develop a look and feel that reflected their vision. We added the vital information for compliance reasons that showed all green rebates programs. We ensured the rebate information was in line with the BC provincial rebate programs and BC Hydropower Smart. We created all the service pages for the client and a page for every area they served. Lastly, we were able to go in and optimize every single page so they would be able to show up at the top of Google search results.
