FRF Hydraulics Inc. came to Smashing Pixels with a dated website. In our initial meeting, we were challenged to come up with a new logo and website to showcase FRF as the leader in the vocational truck and crane industry. After a website audit was completed, it was agreed that their site needed to be modernized, made user-friendly, and optimized to be found on Google. It was important to showcase all of the products and services they offer and the areas and industries they serve.

The website was updated to showcase FRF’s products and services, how they could solve their customer’s problems, and information about their team of experts and support staff. Our next step was to optimize the website for Google and help them expand their online visibility. They showed up well in search results for Brantford and surrounding areas but not for the rest of the Province. They identified 21 Ontario cities/locations that they wanted to be prominent in. With this information, we executed strategic optimization techniques to ensure FRF’s new website achieved first-page rankings on Google for the targeted locations. By implementing these enhancements, we also positioned FRF prominently among the competition, allowing them to effectively cater to the needs of their desired customer base.

We successfully developed and delivered a comprehensive user-friendly website for FRF Hydraulic Inc., showcasing their wide range of products and services. Through our strategic efforts, we have not only enhanced their online presence but also achieved #1 ranking on Google in various geographical areas. This elevated visibility allows FRF Hydraulic Inc. to extend their services to a broader clientele.