Brantford International Jazz Festival has become one of the largest musically diverse festivals in the Brantford and Brant County area. Held annually since 2006, this three-day event attracts upward of 28,000 people. An international event needs to have a global look and feel for all of its marketing and support materials. We are honoured to have been with the festival since the beginning.

We met with the organizers of the BIJF to identify areas that needed improvement. They wanted us to create a new logo graphic design for their website and printed materials. The organizers wanted the design to capture the event’s identity, have consistency, and be recognized as the brand identity for the possibility that it changed annually. We revamped their website with a newly designed look, band line-ups, updated schedules, integrated social media, and a photo gallery. We also carried over the look and feel of the website to the printed materials, including stage and event banners, t-shirts, and all media advertising. We made their website interactive for users and optimized each page for SEO so it would be able to show up at the top of Google search results.

Smashing Pixels created the logo and graphic design for the overall look and feel of the event, which changes yearly. We design all printed material for the event, including a playbill, t-shirts, media advertising, and stage and event banners. We also designed and managed the interactive website with band line-ups, updated schedules, integrated social media, and a photo gallery.