We met with the organizers of the BIJF to identify areas that needed improvement. They wanted us to create a new logo graphic design for their website and printed materials. The organizers wanted the design to capture the event’s identity, have consistency, and be recognized as the brand identity for the possibility that it changed annually. We revamped their website with a newly designed look, band line-ups, updated schedules, integrated social media, and a photo gallery. We also carried over the look and feel of the website to the printed materials, including stage and event banners, t-shirts, and all media advertising. We made their website interactive for users and optimized each page for SEO so it would be able to show up at the top of Google search results.