The Challenge

With a growing client base, Rian Solutions found themselves in need of updating their website and improving their online presence. We were challenged to help create an online marketing strategy that would showcase the same amount of precision that was involved in their WOW Workholding systems.

The Process

After meeting and discussing digital marketing options with the team at Rian Solutions, we set out to create their new online presence. We started with email campaigns which allowed them to reconnect with clients who had not heard from them in a while. We then created a series of videos that had a dual purpose; first, to showcase to their current clients the updated product line and, second, to introduce new potential clients to the Wow Workholding system. Lastly, we focussed on their new website. Our goal was to ensure that all visitors to the site recognized that Rian Solutions is the leader in the industry. We featured all five Wow Workholding products and a video gallery that walks visitors through the ease of their setups. Rian Solutions is in a sector where precision matters and the owner wanted the website’s look to reflect this.

The Solution

The final product is a clean, minimalistic site that is visually appealing and user-friendly. They also have a Youtube channel to reach more potential clients that currently has 9 videos on it featuring their WOW Workholding systems.

We focused on creating a variety of communication options that the client could grow with. We delivered a website that does just that.

“Smashing Pixels were able to make happen what we could not do ourselves. They were able to use a variety of tools available to them for us to be able to communicate to our customer base. Through asking the right questions, they can understand quickly what your business is about, what your marketing goals and challenges are and how to achieve them together. They take a well-rounded approach to be able to communicate to your customers through a variety of channels. We have used Smashing Pixels for: print, web, video, and email campaign services. As a result of our working with Smashing Pixels we now have more exposure in our industry and have a built a great deal of trust with our clients. Smashing Pixels can take away your marketing pain and turn it joy.”

Brian Vaandering
Rian Solutions

Let’s Make Things Happen

Trevor Cherewka Smashing Pixels

Trevor Cherewka

Marketing, Sales, SEO, Trainer