STG provides a multitude of services and an old and unfocused website that could not draw in an online audience. Smashing Pixels needed a way to showcase all of these services.
SGT Health and Wellness had an old website. We set out to build a new website to build an online presence. We aimed to showcase all the services they provided in a way that would attract potential customers and make the website easy to access. We learned about the company’s identity as a company that treats its clients as people. We decided to create a “Meet the Team” page to highlight their identity. We sat down with the owner to identify which services to focus on the website. Another issue we identified with the owner was that the old website did not provide much information about services. We decided to include in-depth descriptions of each service STG provides. We added an online appointment booking option.
They started with a “Meet the Team” page, which presented all of the services while adding a personal angle by introducing the people who offer them. This page fits well with the identity of STG as a company that treats its clients like people. Smashing Pixels also added greatly to the depth of the site by creating 75 pages of each service STG provides.