The Challenge

Vodka Friday came to Smashing Pixels with an idea for a website that embodied their mantra to gather your tribe, indulge in some great vodka drinks and find your anthem. This is a movement that we were invited along on the journey.

There was only one hitch; they had no online presence and were essentially starting from scratch. We were challenged with the task to create a website showcasing their brand while they worked on producing their Vodka Friday beverages.

Oh, and they also wanted to start a podcast.

The Process

We met with Donna and Reta to figure out how they wanted to up-sell Vodka Friday. We started with their podcast, hosting a live broadcast for their first taping in front of their friends and family to kick off their new company. From there we needed to figure out how they wanted their online presence to stand out with their website and hosting their weekly podcast on streaming platforms like iHeartRadio and Spotify. In just a few months they have had 4000+ downloads of their podcast.

The Solution

We created a website that offers their branded merchandise for sale as well as streaming their weekly podcast. They are also now ready to sell their RTD beverages online and in a few months have their hard vodkas hitting an LCBO near you in Ontario.

“I honestly can’t say enough about Trevor and his amazing team at Smashing Pixels—they are the best of the best. Yes, talented and skilled and absolutely awesome on the technical side, but it’s more than that. I can contact them from a remote island in Fiji or a ship sailing the Adriatic Sea—and believe me, I have—and they’re always quick to respond and at-the-ready for whatever I need. Attention to detail, genuine care for the client—it’s all there. I’ll say it again—Smashing Pixels is the best.”

Tim Johnson

Let’s Make Things Happen

Trevor Cherewka

Marketing, Sales, SEO, Trainer

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