Google is by far the most powerful and influential search engine in the world. There are others, but if you make it there, you make it everywhere.

So how does Google work? Quite well actually. Here’s why:

The mythical Google algorithm is extremely complex, shrouded in mystery and constantly changing. At its core though is a simple guiding principle: establish what is relevant and rank the results accordingly. They call it PageRank.

When the Google spider comes and indexes your site, it is seeking relevance. How important, informative, authoritative and influential is your website compared to all others? That’s what Google is trying to figure out. Optimization helps Google figure it out.

Give Google what it wants and it will give you what you want. So make your site easy for Google to navigate and find the information it needs. This will ensure that customers who are searching Google for what you have to offer find YOU.