Video marketing is a tool that can grow your audience massively. A video posted on social media can reach an audience larger than you ever imagined. You can post a promotional video about services and products and a customer can share it with friends and family they believe will also benefit from them. Similar to word of mouth, sharing a video can help turn a simpler viewer into a customer, as long as the video is informative and engaging.
Videos that educate viewers about a business allow the viewers to see the message in action. It is more likely that you will grab the attention of viewers with a video than a blog or a post consisting of only words. Seeing a picture or a video is more attention-grabbing and engaging for customers, making it more likely they will return to see more posts and purchase services and products you offer. Once trust is built within your existing customer base through your videos, they will share your video content with others, growing your audience tenfold.
1. What are some tips for growing an audience with video marketing?
Grow your audience with video marketing by following these tips:
- Set goals that you can attain with your videos
- Choose the platform that you have a solid audience for posting your videos
- Decide what type of video you will create
- Create the video content
- Optimize your video for search with compelling headlines and description
- Promote videos on other social channels
- Analyze the results
2. What are some common mistakes people make when trying to grow an audience with video marketing?
When trying to grow an audience, a lot of businesses that struggle with their video marketing make a lot of the same mistakes. The top mistake being making a video to simply make a video without a plan. Other common mistakes include:
- Not addressing your target audience
- Expecting results instantly
- Not implementing SEO practices
- Not addressing a clear call-to-action
- Not delivering a single message
- Making the video too long
- Improperly branding your services and/or business
3. What are some best practices for growing an audience with video marketing?
Video marketing takes practice to get right, but some of the best practices show true growth in audiences. The top practice is to quickly hook your audience into the video. In the first three seconds, you want to make sure that the viewers are hooked. You also want to ensure that you tell them your message in a story. You want to appeal to the emotional side of the viewer and aim to make the video viral.
Other top practices include sticking to the basics of presenting a clear message without giving too much information. Use clean images and crisp audio. You want to ensure that the video is not a full-brown sales pitch and use customer data.
Another key practice is to make sure that videos will work without sound as a lot of people view videos without volume. Facebook videos are mainly viewed on mute, so make sure the message comes across without needing sound.
4. How often should a business produce and post new videos?
The frequency of video content relies on the needs and budget of the company or brand. For small businesses, the more often video content can be produced and posted, the better. The more often you can produce video content, the more you are able to get your message in front of a large audience. A corporation may be able to get away with posting video content once a month or annually, but they have already built trust with their customer base. A small business needs to use their video content to help build that trust with your customers.
5. Where do I need to be the most active in order to reach an audience?
In order to reach an audience, you need to be the most active with focusing on planning the content and ensuring the message is put out there in front of as many eyes as possible. Use the strategies and practices written above to make your content stand out in the mind of the viewers.
Growing your audience with video marketing takes time and the focus on making sure the message of the brand and business is showcased in each video. Here are some statistics to show how business marketing is changing toward video marketing being the standard across all businesses.
STATS
1. A study by Wyzowl found that 63% of businesses have started using video content in the last year, and 82% of businesses feel that video marketing is an important part of their strategy.
2. The same study found that 99% of businesses who use video marketing said they would continue to do so in the future.
3. A HubSpot study found that 54% of consumers want to see more video content from businesses.
4. In terms of ROI, a study by Animoto found that video marketing produces an ROI of 49%, which is an increase of 13% from 2017.
5. A study by Wordstream found that 78% of people watch videos online every week, and 55% view videos online every day.
6. According to Cisco, by 2022, online videos will make up more than 82% of all consumer internet traffic.
Throughout this blog, we have broken down how to grow your audience using video marketing. Through how often you should post videos and what you should focus on most, to what mistakes some businesses make and the top tips, all of the steps are there to increase your audience.
All of the tips in this blog will help your business thrive. Growing your audience will come easier if you follow the tips and practices for your video marketing. Your business or brand will see growth that it’s never seen before. If you maintain focus and plan out your video content by showcasing your message, your viewers will turn into customers and your services or products will be enjoyed by your target audience and more. Smashing Pixels has the expertise and tools to help show you how to grow your audience through video content. Contact Smashing Pixels today for guidance and help with quality video content to increase your audience.
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