5. Where do I need to be the most active in order to reach an audience?
In order to reach an audience, you need to be the most active with focusing on planning the content and ensuring the message is put out there in front of as many eyes as possible. Use the strategies and practices written above to make your content stand out in the mind of the viewers.
Growing your audience with video marketing takes time and the focus on making sure the message of the brand and business is showcased in each video. Here are some statistics to show how business marketing is changing toward video marketing being the standard across all businesses.
1. A study by Wyzowl found that 63% of businesses have started using video content in the last year, and 82% of businesses feel that video marketing is an important part of their strategy.
2. The same study found that 99% of businesses who use video marketing said they would continue to do so in the future.
3. A HubSpot study found that 54% of consumers want to see more video content from businesses.
4. In terms of ROI, a study by Animoto found that video marketing produces an ROI of 49%, which is an increase of 13% from 2017.
5. A study by Wordstream found that 78% of people watch videos online every week, and 55% view videos online every day.
6. According to Cisco, by 2022, online videos will make up more than 82% of all consumer internet traffic.
Throughout this blog, we have broken down how to grow your audience using video marketing. Through how often you should post videos and what you should focus on most, to what mistakes some businesses make and the top tips, all of the steps are there to increase your audience.
All of the tips in this blog will help your business thrive. Growing your audience will come easier if you follow the tips and practices for your video marketing. Your business or brand will see growth that it’s never seen before. If you maintain focus and plan out your video content by showcasing your message, your viewers will turn into customers and your services or products will be enjoyed by your target audience and more. Smashing Pixels has the expertise and tools to help show you how to grow your audience through video content. Contact Smashing Pixels today for guidance and help with quality video content to increase your audience.