You may be wondering “How come I am getting people to my site but I am not seeing any results?”  The answer is you have a leak. The solution sounds simple: plug the holes and stop the leaks.

Leaking is when you spend good money on advertising to get people to your website, but not getting action from those results.

Stopping a leak is easier said than done. In order to plug the leaks, you need to find the holes first. In order to find the holes, you need a process: a conversion optimization process.

This process will separate you from every other website out there.

Conversion Rate Optimization (CRO) is popular because of the direct benefits it has to the bottom line of your business. The ultimate goal for every business is to see that the increased traffic coming into the website is being converted into customers.

Standard conversion rates generally range from between 1 to 3 percent. This means that a whopping 97 percent of the visitors to your site are not reacting to your Call to Action (CTA).

But WHY? I’m glad you asked.

Companies typically spend $92 to bring a customer to their site, but only $1 to convert them.

- Eisenberg Holdings

This figure shows that we still have a long way to go and reinforces how large the market potential is for your company.

Here is your process:

Change one thing at a time. Measure every result.

Increased optimization is good. Decreased optimization is bad.

We have compiled a list of the “7 Rules Every Website Should Follow” to help increase your CRO. But before you go all web crazy, and start changing everything on your site, you need to understand just how important it is to update one portion at a time with effective measurement for every piece of data on your website. If you change everything at once, then how will you know what worked and what didn’t?

7 Rules Every Website Should Follow

1 - Is your website professional?

Nothing scares off a client faster than an unprofessional website. You don’t need to spend millions, but you need to look professional.

2 - Is your website mobile responsive?

It’s 2014. No is not an option.

3 - Slow down, Partner.

No need to rush the sale. Like a good relationship. let’s build a little trust together first.

4 - Avoid asking for too much info.

Why do you want all my info? Do you plan on calling me at home, or mailing me junk? We live in a cynic’s nation with people who trust no one. This goes for your website, too. Only ask for what you need. Keep it brief.

5 - Make sure you have continuity between your ads and your webpage.

If I click on your ad, I want land on a page that ties in with the ad I just clicked.

6 - Keep the important stuff above the fold.

Don’t make me work to buy from you. Don’t make me search for what I need to know. KISS.

7 - Seven Second Rule.

Your website has to be loaded, running and ready! Your visitor needs to know what your website is about and if you can solve their problem in less than 7 seconds. That’s faster than the rodeo! Forget “Gone in 60 Seconds”. That’s a lifetime in web time.

Your website should be a lead generating machine that works 24/7/365. There’s no calling in sick or taking a day off. Your website can make you money, or keep you broke. That decision is up to you.

I hope these tips can help you convert higher. Let us know if there is any help you need. Sometimes its as fast as a 15-minute consultation.

Last Time: Remember to test every change you make. Look at your previous data from Google Analytics and compare it to the new data. Did your conversions go up, go down, or stay the same? Based on those results, you will be able to create a hypothesis and begin plugging holes and stopping leaks.