Reasons to Use SEO in 2023 for Your Business Website

1. Take advantage of keywords

The words and phrases most often used when people are searching for a certain topic are your keywords, for example, “Top Toronto Attractions to Visit”. Ranking high on Google requires knowing these keywords like “Toronto” and “Attractions” and using them to boost your visibility. When someone searches for information on Google, the search engine is programmed to answer that question as efficiently as possible. If you use SEO to place the right keywords and phrases, Google will see your site as a solution and prioritize you in the search results. Keep in mind that the keywords and phrases have to be placed organically. Google is also programmed to filter out spam, so avoid keyword stuffing.

2. Help reaching a larger audience

Focusing on keywords means that you can reach anyone who is interested in your business based on the content they are searching for. This can be far more effective than targeted marketing because you may end up reaching an audience you didn’t even know you had. Showing up at the top of Google search results gives your website a significant amount of visibility, so keyword research is essential. It is important to understand what keywords related to your topic people search for, and build your website as the answer to their questions.

3. Local searches

One of the most important audiences your website should reach is your local audience. Potential customers close to your location are far more likely to buy your products than those farther away. When searching a company, Google looks for a name, address and phone number. Ensure that information is consistent across the web, and Google will post that information on the results page when your company is searched. That way when someone searches for your business, they will immediately know where you are and how to contact you. Google wants to find information quickly and easily, so make the search process as easy as 1,2,3. Think about creating a Google My Business account, this will help with local SEO.

4. High ranking means more trust

When looking for information, many people won’t scroll past the first page of Google search results. Results on the first page are considered the most trustworthy and reliable, so your business must rank high to have credibility. Stay aware of search trends related to your industry, as well as the questions that potential customers want answered. Make your business the expert on your topic, and Google will give you visibility in its search results.

5. Improve the user experience (UX)

As mentioned above, Google wants to make the process as easy as possible for the searcher. The algorithm can tell a good user experience from a bad one, and search results will reflect that. A well-made website with a great user experience is another key component of making your website as Google friendly as possible. An effective user experience also will keep visitors engaged with your site and more likely to communicate with your business and purchase products. If you are running a business website in 2023, a good user experience is vital for both SEO and customer satisfaction.

If you want to run a successful business in 2023, your website must rank high on Google’s search results. There are only so many spots on the first page of Google, and many people don’t look past page two. If you want your website to be visible to potential customers, you will have to utilize SEO to stand out from the competition.

Smashing Pixels has the skills and expertise to help small businesses of all kinds become experts in SEO. If you need to improve SEO for your business website, contact us today.