If you own a local business, then you understand the challenge of getting your name out to a local clientele. Local SEO is significantly different than a regular SEO campaign. Local search results are changing more rapidly.
The option to localize your company’s online area of operation and target your offers to a particular geographic location can be fully addressed through tailored content, without compromising your position on SERP.
On top of optimizing your site, you also have to consider Google My Business, local reviews, and local link building strategies.
The value of keywords cannot be underestimated even when there is the need to target specific local areas. Updating your website information or putting it in the local listings is another strong and viable strategy that can come in handy for the local exposure that you need.