Do you remember the Rubik’s Cube? Of course you do. It’s been around for 25 years and is one of the most popular puzzles of all time. Do you remember the first time you ever got your hands on one and it boggled your mind how anyone could solve this impossible puzzle. It was just so over whelming to people as it was new and we had no experience with it. Well, that is what social media is like. It is new, we don’t have a lot of experience and it boggles people’s minds how anyone can solve it.

Well guess what? People have solved it and are using social media to create awareness, gain clients, increase sales, get more exposure and so much more. Here are a few steps that just might help you solve your Social Media.

First Move – Create a Plan

Social Media is not something that you perfect over night. Like running a marathon, you want to pace yourself because if you go crazy at the beginning you will wear yourself out and even worse you might get frustrated.  You want to create a plan and you have to stick to it. Plan your moves carefully and pay close attention to your results. Find out what works and repeat it. If something does not seem to work after trying it a few times then don’t repeat it. The more you do this the more you will learn what works for you and what doesn’t work for you.  Success is about repetition.

Second Move – Solve the First Layer

Once you solve the first layer of the puzzle the rest starts to fall into place. You don’t try to solve six sides of the Rubik’s cube at the same time, you solve and perfect one side (top) then you engage all of the other sides. With social media don’t expect to join every platform (Facebook, Twitter, Linkedin etc.,) at once and perfect them. Instead choose one and master it and the others will fall into place. A good place to start is to find out who your viewers (clients) are, where they hang out online, who they are paying attention to and what platform they use the most. It is also key that you know where your competition is online.

Third Move – Connecting the Dots

After you have mastered your first social media platform you need to spread your wings and set your eyes on a few more. Now, because all social media platforms are roughly based on the same socialized online theory, once you solve one the rest become easier to solve. Slowly but surely you will start to see everything come into place. You may notice at this point that you will move three steps forward and then move two steps back. This is ok, you have to figure out how all of the platforms work together and it is not quite as easy as it may sound. Oh, and by connection I do not mean that you setup your Facebook feeds to show up on you Linkedin and twitter accounts either. Though all social media platforms are somewhat similar they all seem to have their own way to communicate. Besides, social media is about being authentic and you can’t be authentic if you are writing one message to post on six sites.

Last Move – Engaging Others

Remember when you finally solved the Rubik’s Cube. What did you do? I can bet that you didn’t just put it down but rather you ran out and showed everyone. The same is true with social media. Infrequent engagement is a big reason why people (clients) might tune you out. Companies that are the most successful with social media know how to engage. If you are choosing Facebook as your main social media platform then your updates have a few hours of staying power, with twitter your tweet is irrelevant within hours. And if you are looking for longevity learn about video.

Now it’s your turn to create a plan, solve one layer of the social media puzzle, connect the dots and start engaging.  And when you do, make sure you connect with us and let us know about your successes.