Hiring a video production company can be the answer to your prayers if you find your business is struggling to produce quality video content. Your business can be showcased in top quality videos that can attract and engage customers, convincing them of your business’ strengths.

It can be a struggle to produce top quality video content if a business doesn’t have the equipment or have videos planned out to help attract your audience. This blog will showcase tips and statistics that can help a business thrive when choosing a video production company to help them produce video content that delivers a brand message in a way that leaves the viewers wanting more information about products, services, or the brand itself.

1. How do you know if a video production company is right for your small business?

There are several factors that go into knowing if your small business has found the right video production company. Being a small business, the affordability is the number one thing that is looked for in video production company. Having a small budget for video production is something that many small businesses struggle with. In addition to the affordability, the other factors that can help small businesses choose the right video production company include:

  • Experience
  • Professionalism
  • Production quality
  • Timelines
  • Portfolio
  • Clientele, niche, and cultural fit

2. What are the benefits of hiring a video production company?

Hiring a video production company has many benefits for businesses of any size, but especially small businesses. Video production companies that specialize in marketing bring the benefits of their experience and expertise. Businesses save time and money by delegating the production to their video content to professionals. These companies are storytellers and are on top of the latest trends to let you have the top quality and modern marketing videos to attract the attention of new and returning customers.

3. How do you determine what your video production needs are?

Your video production needs for your business are determined by a number of factors. Looking at the analytics from previous video content is a main factor that will help you know what you need to work on for your next video.

4. What are some tips for hiring a video production company for your small business?

A small business hiring a video production company is done by following several tips including looking at their professionalism, affordability, portfolio and experience. Sitting with a representative of a video production company with a list of things you want to focus on with your video content is a great tell for how well they will fit working for your company.

5. What are some things to consider when hiring a video production company?

When hiring a production company for your business, you need to consider their previous work, look for reviews and testimonials from businesses that have worked with them, ask about the details they focus on when producing top quality video content to promote brands, services and products with the message reaching the target audience.

There are so many advantages to hiring a video production company for your marketing content. This blog is to help small businesses see how much hiring professionals can help improve their video marketing. Here are some statistics that prove how advantageous a video production company can be to a business.

STATS
1. 62% of small businesses use video as a marketing tool (up from 52% in 2017)
2. 36% of small businesses plan to increase their use of video in the next 12 months
3. 81% of businesses say that video has helped them increase sales
4. 80% of businesses say that video has helped them reduce marketing expenses
5. 65% of businesses say that video has helped them generate leads
6. 48% of businesses say that video has helped them increase web traffic
7. 39% of businesses say that video has helped them improve conversion rates
8. 76% of businesses say that video has helped them increase brand awareness
9. 74% of businesses say that video has helped them build trust and credibility
10. 67% of businesses say that video has helped them improve customer satisfaction

This blog is meant to point small businesses in the right direction when reaching the decision to hire a video production company for their video content. Seeing how much the professionals know about the trends and the details that may be overlooked, the video content would attract and engage a massive audience.

The stats prove that video production companies work for adding a positive flair to the video marketing of small businesses. Smashing Pixels is a video production company that can help build your video content to a quality that increases the viewer engagement and hooks them within the first few seconds. If you are looking for a video production company that can make your video marketing stand out amongst competing brands in your niche or industry, contact Smashing Pixels today.

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