5. CTA (Call To Action)
Have Call-to-Action buttons on your website? Look over the wording used on them. Easiest way to entice visitors to use them is to start the wording with a verb. For example, ‘Subscribe to Our Blog,’ or ‘Download our Ebook.’ You want to use these buttons to encourage visitors on what to do when they’ve finished exploring your website. Use a sense of urgency without being too pushy. You can use these buttons for many things. They can evoke curiosity, offer a rapid solution to a problem, or retain and attract customers by offering freebies or rewards.