Social media isn’t just a fad, to be sure. For better and for worse, it’s here for the long haul. Facebook is a great way to demonstrate social media’s essential if you’re a small company. The numbers alone highlight how vital this one pillar of social media is, whether you’ll be your own Facebook account manager or hiring one. Social media is still relevant for your business strategy in 2022. Whatever your industry might be, social media should be on top of your list.

At the beginning of 2021, Facebook reported an average of 1.93 billion daily active users and touted 2.91 billion monthly active users. Both figures represent a 6 percent increase year-over-year. Remember that these figures are sole regarding Facebook, not other popular social media platforms. Twitter and Instagram are other social media platform that is essential for businesses to post on in 2022.

Every day, Facebook, Twitter, and Instagram receive traffic from many users. So how do you attract followers in a crowd of billions? That is when it is vital to have a Facebook and Instagram account manager (or any other social media account manager) to take care of your online presence—writing content for social media is not your thing? Do you find social media strategy confusing? Are you in an industry which doesn’t typically advertise online, and you’re new to social media? You can hire a professional company to manage your business.

Advantages And Disadvantages of social media

The only genuine disadvantage of social media is its extensive and widespread nature. It might be hard to pick an ideal platform for your audience. Is it on Instagram? Facebook? Twitter? Or all the above? Who is your target user on Instagram? Is it a different kind of platform? While it might be challenging to begin, a social media account manager and web presence management tools can make it simple.

What are the benefits of using social media?

Do you rely solely on your business website for advertising? More and more people regularly utilize social media for business. It’s time to begin allowing social media work for you after your social media account manager has determined the best way to target your perfect audience.

Appearance: You can raise your business’s online visibility in several ways. Once you’ve chosen which search engines and social media sites you want to advertise on, the next step is to work to maximize your presence on those platforms. You can build every aspect of your brand by using social media.

Advertise: You may also expand your company by advertising on specialized social media platforms. Posting content on social media has never been more accessible. As we transition towards a streaming-heavy society, radio and traditional television spots are becoming less valuable and streamed advertisements become more accessible with social media advertising. An excellent social media strategy has never been more essential for sales!

Audience: The capacity to create a community and communicate with users is possibly one of the greatest privileges of social media. Compared to other traditional advertising formats, that is a tremendous advantage of social media advertising. Traditional advertising isn’t easy to use to form a community, and standard ads are ineffective in responding directly to consumers. With social media, you may construct a community to promote your business and engage with them through unique content.

Don’t be concerned if that seems like a lot. Managing an online presence for your business might be challenging, but it isn’t one that you must face alone. Hiring a social media account manager from an experienced digital marketing agency can make this journey more accessible.

What Is a Digital Marketing Agency?

An agency or business that offers you a wide range of services in one integrated package is known as a digital marketing agency. You’ll find it easier to deal with any in-house problems that may arise (mainly a lack of experience). If content creation seems overwhelming, why not hire a professional, so you don’t have to guess.

Why Should We Hire a Professional You for Social Media Marketing?

Suppose you’re ready to start but still have questions; connect with our team. Smashing Pixels is here to help you succeed!

Smashing Pixels is a locally owned and operated company, and we’ve experienced building high-quality, affordable business websites.

Smashing Pixels, a digital marketing agency, has been in business for over ten years. And we’d be happy to assist you with your social media marketing. Look no further if you’re looking for a web design company in Brantford, Ontario or Calgary, Alberta! We specialize in web design, on-page SEO, content generation, video SEO, technical SEO, GMB, and even link services in addition to the standard digital marketing services. Contact us today!

We could send you here, but we want to highlight a few essential services regarding our internet presence management.

We set up your business social profile once and post on your social media monthly, weekly, or daily. We’ll set up your campaign, review results, manage your budget, and establish a clear communication channel so that all our reporting makes sense to you. We’ll operate within a monthly advertising budget that you choose and that meets your budget constraints. Our professionals have years of experience and work across a variety of industries.

Are you not an influencer? There’s no need to worry about it. Becoming an influencer is easier than you think, and we are here to help! Our in-house crew will write your business blog and publish it to your social networks regularly. We will also respond to followers and adopt paid and organic social media tactics to increase your business. Let us help you advertise on social media so potential customers can learn about your products. We will help to turn your social media followers into long-term customers! Contact us today to eliminate all the headaches and subtleties accompanying online presence management.