Google has a suite of tools to help small businesses succeed with new tools and services. With Google Business Profile, you can build customer awareness, while Google Ads will generate web traffic and direct leads for your business. With Google Maps, you’ll be able to find just about anything your company needs on the go – from an urgent supply of printer ink to a nearby lunch spot! Looking for a landscape professional? Find the top companies in your area. If you own a small business, you can utilize Google to attract customers and get ahead of competitors.
Google and other free tools like Google My Business can help measure your website’s performance. You can use these tools to see if your website is getting the traffic you want and find out where people are clicking on your site. Measuring this information for your small business is essential because it helps you understand how effective certain methods are for attracting new customers.
Below is how some Google tools can help you.
Google Business Profile
A Google Business account can be a powerful tool for small business owners. Not only will it help potential customers find your company on Google, but it will make managing their search results much more manageable. Google Business Profile will help you distinguish your business from the rest when someone searches for your type of company. You’ll show up in their map or search results when they’re looking for a business like yours near them. Having your business listed on Google Maps also allows customers to review your company. This is great because it helps build credibility and generates leads.
Google Ads
Google Ads is a cost-per-click advertising platform that helps small businesses take advantage of Google’s massive reach. This vast reach can be leveraged for maximum marketing effect by small businesses without having to pay for expensive ads on TV or in print. With Google Ads you can change, update and schedule your ads anytime. You’ll be able to monitor the progress of your campaign and make adjustments to ensure your advertising goals are met.
Google Analytics
Google Analytics is a powerful, free way to get insight into traffic and visitor behavior for your small business. It shows various engagement statistics, such as audience size or what type of platform people are browsing from. Once you learn how to use Google Analytics, you can find out details like where your customers are from, what device they’re using and which pages they’re looking at on your site.
Our team at Smashing Pixels can help you with your website and Google needs. We offer various services, including domain registration, SEO management, social media marketing, Google Analytics and more. Contact us today.
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