Remember the days when having a website meant you didn’t have to worry about an online strategy. If you build it, they will come was never truer. Then a billion other companies decided that they also wanted to have a website too and that was that.

Today more companies are online than ever before and because consumers get information from a variety of sources you can no longer compete by simply relying on your website. You need an online strategy.

So what should my online strategy be? That is the question I get asked the most often and here are some tips for you to consider.

Smashing Pixels logo

 

Your website is the hub for all of your action. This is where you gather and share the most information with the world so here are a few rules to follow:

1 – Just because you have a CMS (Content Management System) site doesn’t mean it will write your posts (blogs) for you. You need to personally invest your time to broaden your capabilities. If you are unsure of how to blog.  If you don’t have time to blog, consider hiring someone to write your posts for you. You need to continually be adding relevant content to your site to grow and attract new readers. Your competition does.

2 – Nothing bugs me more than trying to contact someone from their website and they don’t have a ph#, email address, location etc. Your website is there to help you increase sales so why make it so hard to be reached. If you were at a traditional business event and someone asked for a business card would you tell them to fill out a form first and then you will get back to them. Of course not, so stop doing it on your website.

3 – Social Share Buttons can be your best friend. If I read something on your site that I think will benefit my followers then I want to share it. Make sure the buttons are easy to find so I can market you (for FREE). And do a little shameless marketing for yourself. There is absolutely nothing wrong with asking friends and colleagues to share your stories with their followers.

Twitter

 

If you are not on twitter, stop reading right now and setup an account, it’s free to use.

Twitter is also a great place for businesses to hang out, listen in and join conversations. It is also an awesome place to mine for new business. There is a data explosion happening right now so take advantage of it.

You should also use twitter to share your posts and direct readers back to your website. Within the 140 characters of twitter you should add your sizzle (usually the title of your post) and add your call to action including the link so your readers navigate  to your site.

Remember, don’t ABS (Always Be Selling) or you might turn off readers/followers who will then unfollow you.  Engage with them instead.

Facebook written logo

 

Facebook encompasses the most features of the social websites. Whether you want to post an update, share a picture, network with groups or hang out and join the conversation, Facebook provides it all. This is why it needs to be included in your online strategy.

When filling out your Facebook profile be sure to provide as much accurate and detailed information about your business as possible. Also be sure to include all links to your website and twitter. This helps readers learn about your business and find out what you do. It also enables them to connect with you on other platforms.

Almost a billion people from all around the world are on Facebook, which means you can target your page to cater to a specific audience. Design your page and provide content geared towards the people you want to purchase your products & services. You don’t have to ABS but you can always be engaging.

If a picture is worth a thousand words…stop typing and start uploading. This is another great way to communicate with your audience. Whether you are looking for a Like, Comment or a Share, images perform much higher than text, videos or links. Make sure you use engaging photos and maybe think about having customers submit their pictures of themselves using your product. It’s also a great place to give your readers a “sneak peak” at any new products you are working on. Build some buzz.

Facebook is a great place to start the conversation and keep your readers engaged. Be sure to update it on a daily basis.

There you have it. The WTF of online strategy (Web / Twitter / Facebook). So the next time someone emails you asking WTF is your online strategy. Simply tell them, yes!

Be sure to connect with us. We would love to hear from you.