Google has powerful tools and algorithms that can help bring more awareness to your website. Some tools you can pay for, but there is still so much you can do without spending a dime. Through Google, you can grow your audience by thousands with simple tweaks and updates to your website that will bring you to the forefront of Google’s search engine results pages.
Ending up at the top of the first page, moreover the number one spot is achievable, but it will take some work on your part. Looking through algorithms and updating your titles and keywords throughout your pages will allow Google to increase your rankings and bring more customers to your business through your website.
1. What are the most effective methods for using Google to attract new customers?
The most effective methods to attract new customers organically through Google includes creating titles and descriptions rich in keywords. Use relevant keywords that potential customers will likely search for to find your website when creating descriptions and titles for blog posts, website pages and other online content. Your content will show up on Google search results when you use keywords in the titles and descriptions, making it easier for people to find products and services you offer.
2. What are some things I should avoid doing if I want to attract new customers through Google?
There are a number of things you should avoid doing if you want to attract new customers through Google. First and foremost, avoid keyword stuffing. This is the act of cramming as many keywords into your content as possible in an attempt to rank higher in search engine results pages (SERPs). Not only is this considered a black hat SEO tactic, it will also result in your content being difficult to read and of poor quality. Another thing to avoid is creating duplicate content.
3. How often should I update my website content in order to attract new customers through Google?
Assuming you are talking about website content in general and not just blog posts, I would say that you should update your website content at least once a week. However, if you are regularly publishing blog posts, then you could get away with updating your website content every other week. The key is to keep your website content fresh and relevant to your target audience. One way to ensure that your website content is always fresh and relevant is to create a content calendar.
4. How can I ensure that my website appears high in search results on Google?
There is no one perfect answer to this question. The best way to ensure that your website appears high in search results on Google is to ensure that your website is high quality and relevant to the keywords that you are targeting. There are a number of things that you can do to ensure that your website is high quality. Make sure that your website is well designed and easy to use.
5. What are some other ways that I can use Google to promote my website?
There are a number of ways that you can use Google to promote your website. One way is to use Google AdWords. AdWords allows you to create ads that appear on Google search results pages and on other websites that are part of the Google Display Network. AdWords can be a great way to drive targeted traffic to your website. Another way to use Google to promote your website is to optimize your website for Google search.
6. What are some common mistakes that businesses make when trying to attract new customers through Google?
There are a number of common mistakes businesses make when trying to attract new customers through Google. Perhaps the most common mistake is failing to invest enough in their Google AdWords campaigns. AdWords can be an extremely effective way to reach new customers, but only if it is done correctly. Many businesses either don’t invest enough in their campaigns or don’t manage them properly, resulting in poor results.
Google creates their SERPs through algorithms and those algorithms help create the tools needed for each individual website. Looking through algorithms is much like looking over stats. Here are some stats that will help enforce the point that Google can bring new customers to your website.
STATS
1. According to Google, over 60% of consumers use the internet to research products and services before making a purchase
2. 75% of people never scroll past the first page of search results
3. 90% of searchers don’t go past the first page of results
4. The first result on a Google search receives 33% of traffic
5. The second result receives 18% of traffic
6. The third result receives 11% of traffic
7. The first five results on a Google search receive 67% of all traffic
8. The first 10 results on a Google search receive 84% of all traffic
9. The average Google search result has a click-through rate (CTR) of 8.6%
New customers can be brought to your website through Google. Through the use of targeted keywords in the quality content, the correct use of AdWords, and the consistent adding of new content, Google can showcase your website on the SERPs. Google has the algorithms that can help you see which pages or your website has the most clicks, giving you an idea of what content users are drawn to.
Google does a lot of the work for you, as long as you put in the right information. You may have to curate it to make it specific to your business, but with the right guidance, it can help bring your website in front of more eyes which, in turn, can bring you more customers and more sales. Smashing Pixels has the tools and expertise to help you navigate through Google services for your business website. We can also help you create a Google MyBusiness page to give your business a profile in the Google index, along with how to index the pages of your website to make it easier for Google to rank each page. If you’re having trouble navigating Google’s services, contact Smashing Pixels today.