Before reaching out, Railing Specialties Inc. had no active website. The owner, Paul, had worked with a few other web design companies in the past, but found that none were listening to his needs or capturing the vision he had for his company. He wanted a simple, easy-to-navigate and effective website to display past projects and help potential clients see the quality of their work.

We began with a consultation meeting to gain a thorough understanding of the goals, the preferred aesthetic, and the experience visitors should get from the website. Paul couldn’t stress enough how simple and easy he wanted the site’s flow to be, ensuring visitors would be able to quickly find exactly what they wanted without having to dig around or click through clutter.

We realized early on that showcasing their work would be key. So we built two main project pages: one highlighting their new construction work, and another showing off their skills in restoration projects. Both pages were designed to clearly present the quality and variety of services Railing Specialties provides.

Smashing Pixels delivered a professional, easy-to-navigate website that reflects the companies quality and craftsmanship. The site is clean, mobile-responsive, and designed to give potential clients a clear understanding of the services offered. With optimized content and a strong visual presence, Railing Specialties Inc., now has a website that supports their business growth and builds trust with new customers. Most importantly, the site aligns with their vision.