The Challenge
Robin came to Smashing Pixels with an existing website, but it no longer reflected the care, professionalism, or clarity of her practice. The site needed a thoughtful revamp one that improved structure, clarified her services, and reduced confusion for clients seeking support. A key challenge was simplifying the booking experience by better integrating her Jane App system, while ensuring the website remained calm, approachable, and emotionally supportive for visitors.
The Process
Robin’s website was rebuilt on WordPress to be simple, clear, and easy to navigate. The layout guides visitors through key information about Robin’s services and approach, making it easy to understand how she can help. The Jane App booking system is built right into the site, so scheduling an appointment is fast and seamless. Warm tones create a calm, trustworthy space, while professional photos make the site feel welcoming and approachable. Thoughtful design and clear calls-to-action show visitors exactly what to do next, helping them feel confident about reaching out.
The Solution
As the result, Robin’s site now makes it easy for new and returning visitors to explore and approach. Services and therapeutic approaches are clearly presented, helping clients quickly understand how she can support them. The Jane App integration streamlines booking, removing any friction and letting visitors take action right away. Thoughtful design choices, from warm colors to professional photography, create a space that feels both welcoming and professional, while calls-to-action guide clients smoothly through the journey.