The Challenge
STG Health and Wellness offered a wide variety of services, but their old website was outdated and lacked focus, which limited its ability to attract and engage an online audience. The challenge was to develop a new website that effectively showcased the full range of STG’s offerings, as well as their commitment to helping restore clients’ health through a holistic approach that utilizes the latest health treatments.

The Process
Smashing Pixels began by understanding STG’s core focus and its commitment to personalized patient treatment. We then worked to effectively showcase the full range of services STG offers. A significant part of this involved creating a comprehensive library of the various ailments and conditions they treat, allowing visitors to easily click on an ailment to learn more and discover how STG can provide assistance.
Following the initial website launch, Kathleen returned to Smashing Pixels to expand the service offerings. In this second phase, we integrated new service pages for specialized offerings, including Menopause Doula support, Childbirth Education Classes, Menopause Lifestyle Classes, and Massage Classes, reflecting STG’s expanding range of care. Throughout both project stages, our objective was the same: to develop a website that is easy to navigate, welcoming, and informative, effectively highlighting STG’s considerable expertise in the health and wellness sector.

The Results
The new STG Health and Wellness website clearly and simply showcases the personalized therapies and specialized services offered. Visitors can now easily navigate through detailed service pages and a comprehensive library of conditions and treatments, quickly finding the information they need. This straightforward design enhances the user experience, positions STG as a leader in the wellness space, and effortlessly connects potential customers with the exact support they seek on their wellness journey.
