The Challenge
Brant County Towing came to Smashing Pixels seeking a website refresh that could better showcase their growing service offerings. The site needed a clear, organized structure so visitors could quickly find the services they were looking for, including new service options. At the same time, the company wanted professional business emails and a secure domain setup. The challenge was to design a website that highlighted their expertise, organized all services effectively, and improved visibility in search engines for highly targeted queries like “flat bed towing” or “accident towing Brantford.”
The Process
The first step was looking at other towing websites in the area to see how Brant County Towing could stand out. The most important services were highlighted so visitors could find what they needed quickly.
The site was rebuilt on WordPress with a clean layout that makes it easy to navigate. Contact and booking options were made simple so clients could reach out without any hassle. Business emails were set up, and the domain transfer was handled smoothly to keep the site live.
Design choices focused on making the site look professional and welcoming, while buttons and links guided visitors to take action, like calling or requesting a service. The end result is a site that’s easy to use, clear, and trustworthy.
The Solution
The redesign organized Brant County Towing’s services in a clear, easy-to-follow structure, making it simple for clients to see all available options. Booking flows were integrated directly into the site to allow fast, seamless appointment requests. Warm, professional visuals and thoughtful design elements create a welcoming, trustworthy space, while clear calls-to-action guide visitors to take the next step confidently. Targeted service pages and SEO strategies ensure the company is visible for the most relevant searches, helping attract new clients and strengthen their online presence.