The activity of optimizing various aspects of your website that influence your search engine rankings is called on-page SEO (also known as “on-site” SEO). On-page SEO focuses on ensuring your website looks good and is optimized for your search engine, including proper titles, tags, images, and more. A variety of ranking variables, such as site accessibility, page speed, optimized content, and keywords, title tags, determine where your website appears on search engine results pages. On-page SEO refers to improving the elements of your website that you can control and update.
Off-page SEO is all about the reach and clicks your website receives without you having to do anything, and it also involves backlink development.
By obtaining links from other websites, off-page SEO improves the authority of your domain. This is a good analogy of how off-page SEO works. Your rubber duckies will rise to the top if you have a bathtub with them (the ducks are your pages), and you begin emptying the tub with water. The quantity and quality of off-page SEO factors such as guest blogging and posting are the most crucial inbound SEO components.