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Ever looked at reviews on Google Maps and wondered, “Is this review even real?” You’re not alone. Fake reviews have been frustrating customers and businesses alike, making it tough to know what information you can trust.

Well, here’s some good news: Google has just rolled out important updates to Google Maps specifically aimed at cracking down on fake reviews. These new improvements help ensure that the reviews you’re reading are genuine, helpful, and accurate.

What’s Changing?

Google’s latest update uses advanced AI technology to better detect and remove fake reviews before you even see them. This technology can recognize suspicious patterns—such as an unusually high number of reviews coming in all at once, overly similar wording, or reviewers who haven’t actually visited the businesses they’re rating.

Additionally, Google is giving more tools and options for business owners to report fake or suspicious reviews directly, helping them protect their reputation from unfair attacks.

Why Should You Care?

Whether you’re a customer deciding on your next dinner spot or a business owner trying to attract genuine customers, reliable reviews matter. Fake reviews don’t just mislead—they can damage trust and hurt local businesses.

Google’s commitment to combating fake reviews means you’ll get more trustworthy and authentic insights about places you’re interested in visiting.

Want to Learn More?

For those curious about the detailed tech behind Google’s new update, you can dive deeper by checking out this detailed article from Search Engine Journal here.

Next time you check out reviews on Google Maps, you can feel a little more confident about their authenticity. And that means better choices and fewer disappointments. Win-win!

About the Author: Trevor Cherewka

Avatar Of Trevor Cherewka
For over 20 years, I’ve been immersed in the world of sales and marketing, but my real passion took off in 2008. That’s when I noticed a growing need for local businesses to be found online. People were searching for services in their area, yet many businesses didn’t have the tools to be visible. So, I began building websites for small businesses, ensuring they had an online presence that helped them get noticed. In 2010, I dove into social media, understanding how it could transform the way businesses engage with their audience. I wanted to help my clients connect with their customers in meaningful ways. By 2013, my attention shifted to SEO, where I invested in learning everything I could through conferences across the U.S. and Canada. SEO was the future, and wanted to make sure my clients were ready.

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