Your website is your most important employee. Is it still up for the job? Answer 5 quick questions to get a clear, instant recommendation.

Your 2025 Website Strategy: Update or Rebuild?

Your Website's Performance Review

Be honest. How many of these sound familiar?

My site looks outdated and less professional than my competitors'.

My phone isn't ringing and leads have dropped off.

I'm losing to competitors in searches for other cities (e.g., London, Hamilton, Kitchener).

My site is built on Wix, GoDaddy, Squarespace, or another template builder.

I'm not sure if my site is ready for Google's new AI search.

Your Score: 0% - Do I Need a New Website?

A score below 50% means you may be a candidate for a strategic website update.

Why Custom WordPress is the Power Move

For industrial, commercial, and trade businesses, template-based builders can't compete where it matters most: generating calls from your entire service area.

Platform Capabilities: Builders vs. Custom WordPress

This chart visualizes the capability gap. But what does it actually mean for your business?

AI Search Readiness

Google's AI has changed the search game entirely. It no longer just matches keywords; it understands concepts. Dated websites with poor structure will struggle to rank, and most template builders are not yet engineering their platforms for this new reality.

Service Area SEO

We create a powerful, scalable structure with dedicated pages and content for each city you serve (London, Hamilton, etc.). Template builders can't do this effectively, which is why your competitors are outranking you outside your home base.

Custom Features

Need a specialized quote form, an interactive job portfolio, or an integrated booking system? With Custom WordPress, we can build features tailored precisely to your business needs, creating a better customer experience that drives more calls.

Scalability & Growth

Your business will grow, and your website should grow with it. Custom WordPress is built on a flexible foundation, allowing you to easily add new services, locations, and features in the future without being limited by a template's constraints.

From Expense to Investment

A new website isn't a cost; it's an asset designed to generate a return. See for yourself. How many new jobs would it take to pay for the project?

What's the average value of a new client or job for you?

Estimated New Website Investment:

You would only need:

new jobs to see a full return on your investment.

A Process That Respects Your Time

You're worried about the workload. Don't be. We handle the heavy lifting so you can focus on running your business.

Strategy & Discovery

We start by understanding your goals, customers, and competitors.

Design & Build

We create a custom design and build your new lead-generation engine.

Launch & Grow

We launch the site and implement the SEO strategy to start generating calls.

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About the Author: Trevor Cherewka

For over 20 years, I’ve been immersed in the world of sales and marketing, but my real passion took off in 2008. That’s when I noticed a growing need for local businesses to be found online. People were searching for services in their area, yet many businesses didn’t have the tools to be visible. So, I began building websites for small businesses, ensuring they had an online presence that helped them get noticed. In 2010, I dove into social media, understanding how it could transform the way businesses engage with their audience. I wanted to help my clients connect with their customers in meaningful ways. By 2013, my attention shifted to SEO, where I invested in learning everything I could through conferences across the U.S. and Canada. SEO was the future, and wanted to make sure my clients were ready.

Some Brands We Work With

Join the list of organisations we’ve helped to grow.

Your 2025 Website Strategy: Update or Rebuild?

Your Website's Performance Review

Recommendation: Strategic Update

Recommendation: A New Lead-Generation Engine