The Challenge

Paris Child Care needed a fresh, updated website that better reflected their services. Their old site had outdated pictures, inconsistent design elements, and lacked important details that parents needed. Information and the site’s layout made it difficult for visitors to find what they were looking for. Additionally, the careers page did not offer a simple way for potential employees to submit applications, and the contact page contained outdated office hours and terminology.

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The Process

To improve the website, we updated the site images with high-quality pictures, creating a warm and inviting feel. The overall design was enhanced by adjusting the headings to ensure consistent colours across the site, cleaning up spacing, and refining the layout to make navigation smoother. On the enrollment page, we made the call-to-action button more prominent so parents could easily find and complete the enrollment process.

We made several improvements to enhance clarity, organization, and usability. Key information about licensing, subsidies, and child care agreements was added, while the layout of the “Our Locations” page was refined for a cleaner look. We also fixed location details, updated the careers page with a fillable application form, adjusted office hours, and ensured consistent terminology throughout the site.

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The Solution

With these updates, Paris Child Care now has a more modern and user-friendly website that better serves both current and prospective families. Parents can easily access key information, enroll their children, and navigate the site. The refreshed design presents a professional and welcoming online presence, while the improved job application process makes it easier for potential employees to apply. The changes have helped Paris Child Care better connect with families and maintain a strong, trusted reputation in the community.

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Let’s Make Things Happen

Trevor Cherewka Smashing Pixels

Trevor Cherewka

Marketing, Sales, SEO, Trainer

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