The Challenge
Squash Ontario’s existing club directory wasn’t keeping pace with their evolving needs. The old version offered only a basic listing and was difficult to update. It didn’t include a map, contact forms, or a breakdown of programs offered, which are key features that would help potential members easily find clubs near them and reach out directly. The final solution needed to be user-friendly for internal staff and allow for long-term flexibility.

The Process
Smashing Pixels began by identifying a platform that could integrate seamlessly into the Squash Ontario website while delivering advanced features such as directory filtering and embedded maps. The MembershipWorks platform was selected for its versatility and compatibility. A fully interactive club directory was then built and embedded, featuring a searchable map view with geographic pinpoints, club cards that include contact information, a direct messaging form, and logo branding. The directory also includes a filtering system based on labels such as lessons offered or singles versus doubles courts. The structure was designed to be fully customizable, allowing Squash Ontario staff to easily update listings, add new clubs, or adjust filters through a secure admin panel.

The Results
Smashing Pixels helped Squash Ontario create a new Member Clubs page that’s easy to use and helpful for both players and clubs. Choosing a platform that would work well with their website and made sure it included key features like a map to show club locations, simple filters to narrow down choices, and club profiles with contact details and logos. Each club also has its own message form so visitors can reach out directly.
Now, Squash Ontario has an easy-to-navigate directory that their team can update whenever needed. It gives members and visitors a smooth experience while keeping the information current and accessible.
