Sitting down with Edwards ProTech, we determined which services they offered their clients needed to be showcased. Each of them would have its own page on the new website.
To showcase the precision they added to every one of their services, and it was determined to add images to these pages. This presented another hurdle that we had to overcome. They had not used the photography to showcase their precision tooling, and continually bringing back a photographer would be costly. Working with their Vice President of operations, we created a template for our photography needs.
Once we created the content, we were able to go in and optimize every single page so that he would be able to show up at the top of Google search results.