The Challenge

Fletcher Trailers wanted to move their website and email to a new hosting provider but needed to ensure that all their important content—especially their trailer listings—transferred smoothly. They also wanted to make sure their email system stayed up and running without losing any messages or causing disruptions for their team.

Fletcher Case Study 2

The Process

To improve the website, we updated the site images with high-quality pictures, creating a warm and inviting feel. The overall design was enhanced by adjusting the headings to ensure consistent colours across the site, cleaning up spacing, and refining the layout to make navigation smoother. On the enrollment page, we made the call-to-action button more prominent so parents could easily find and complete the enrollment process.

We made several improvements to enhance clarity, organization, and usability. Key information about licensing, subsidies, and child care agreements was added, while the layout of the “Our Locations” page was refined for a cleaner look. We also fixed location details, updated the careers page with a fillable application form, adjusted office hours, and ensured consistent terminology throughout the site.

Fletcher Case Study 4

The Solution

With their website and emails successfully transferred, Fletcher Trailers now has a more reliable and efficient system in place. Their site continues to showcase their inventory effectively, and their team can communicate with customers without any issues. The move also set them up for future improvements, including better search engine visibility, ensuring more potential buyers can find their trailers online.

Fletcher Case Study 1

Let’s Make Things Happen

Trevor Cherewka Smashing Pixels

Trevor Cherewka

Marketing, Sales, SEO, Trainer

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