Craig Rideout came to Smashing Pixels in search of a new identity for his contracting business. A young, successful entrepreneur Rideout was ready to make his presence felt with a strong identity and new website highlighting his experience and capabilities.

We met with Craig Rideout to help him create a new branding identity, to improve his website and boost his online presence. The owner wanted the brand identity to reflect his expertise in the field. We decided on a logo that would illustrate the contracting business’s culture, by incorporating a hammer into the design. Craig wanted the website to showcase his dedication to his customers and include a comprehensive list of all services the business had to offer. We created landing pages for each service, including detailed descriptions. To help the website come up on top of Google search results, we optimized each page for SEO.

Our creative team developed a logo that is easy to read and speaks to the nature of the Rideout business, using a strong letter ‘R’ with an outline of a hammer in it.We then developed a website that speaks to the strengths of Rideout’s business: a professional, experienced construction team that is dedicated to provided their customers with a great experience.Our website for Rideout includes many Search Engine Optimization (SEO) features that have allowed them to rank high in local searches and has led to large increase in business for them.