Scott needed a new website.  His old website was a simple one-page link from his brokerage. It didn’t show who he was or the full range of services he offered. The page made the brokerage look more important than Scott and didn’t have tools like calculators or helpful information for visitors. Other mortgage agents in Brantford had bigger websites with more content, which made them look more professional and easier to find online. Scott knew he needed his own site to stand out but also had to stay within budget, so we planned it in steps.

We began with in-depth competitor research, reviewing sites to understand industry standards and local competition. From this, we proposed a 15-page structure to balance SEO, client education, and conversion flow. Through collaboration, Scott narrowed the immediate focus to six essential pages: Home, About, Why Use a Broker, Mortgage Services, Calculators, and Contact. We refined the design with his professional headshot, Brantford-inspired visuals, and a clear brand emphasis, ensuring Scott remained the focal point while seamlessly integrating Mortgage tools.

The finished website positioned Scott as the face of his brand while incorporating tools like calculators and applications. The site delivers a professional online presence, highlighting his expertise while offering clients valuable resources. With integrated testimonials, modern design, and clear navigation, the site builds trust and encourages client engagement. Just as important, it provides a strong foundation for future growth, allowing additional pages and features to be added as his business expands, ensuring Scott remains competitive in the Brantford mortgage market.