The Electricians recognized they needed to strengthen their website presence in order to support ongoing growth. Their goal was to expand into more service areas and ensure they were being found by potential customers in the cities they were already working in. This meant not just updating their content, but rethinking how their website could serve as a tool for visibility, lead generation, and local relevance. They wanted to add new pages to reflect their full service offerings and build out localized city pages to improve search rankings in competitive areas.

Smashing Pixels began with a discovery session to understand their current challenges, growth goals, and the audiences they wanted to reach. From there, we designed a new site layout that prioritized user experience and showcased their services in a clean, professional way. At the same time, we developed individual city service pages tailored to each target location, ensuring the content was relevant, keyword-optimized, and structured to support local SEO efforts. Throughout the project, we kept the focus on clarity, accessibility, and making sure the site was easy to navigate both for users and for the web. We also worked closely with their team to integrate messaging that reflected their brand voice and industry credibility.

The redesigned website gave The Electricians a stronger foundation to grow their business online. With the new city service pages in place, and updated images they are beginning to appear in search results for the areas they wanted to dominate. The updated site structure helped visitors find the information they needed faster, while the clear service descriptions and calls-to-action encouraged more inquiries. As a result, The Electricians will begin to see an increase in web traffic, more visibility in key markets, and an uptick in qualified leads coming directly through the website. The project not only modernized their digital presence but positioned them for long-term growth in the regions they serve.