Tweetstock required event marketing to launch their new event in Hamilton, Ontario. Tweetstock is a one-day social media conference that brings together online influencers and experts with an audience that is eager to learn. The goal was to create an interactive website that competes with the more significant conference events. Ideally, the web design should allow attendees to connect directly with the speakers and showcase the event itself. At the same time, collect attendee information and process tickets and payments.
We met with Tweetstock organizers to help them with their event marketing to launch their new event in Hamilton, Ontario. The organizers wanted a user-friendly website that would allow attendees to connect directly with the speakers. They also wanted the website to be easily accessible to process payments and collect attendee information.
We decided to make a one-page event site that showed the event information, schedules, and links to sponsors. The organizers wanted the look and feel of the event to be reflected through the printed materials, newsletters, and social media. The new website included a functionality integrated sponsor discounts for hotel bookings. The organizers wanted to create an early demand for the event, so we added an eCommerce function that offered multi-level ticket sales for advanced ticket purchasing. Lastly, we optimized every single page so that it would show up at the top of Google search results.
Smashing Pixels has worked in event marketing with single-day seminars and multi-day conferences, food & wine shows, training events, mud runs, concerts, and sporting events. For Tweetstock, we created a one-page event site that highlighted the event information, displayed event schedules and linked to event sponsors. We carried the look and feel of the event through the printed materials, social media and newsletters. The website introduced an eCommerce function that offered multi-level ticket sales for advanced ticket purchasing, creating early demand for the event. We also added functionality and integrated sponsor discounts for hotel bookings.