This San Francisco-based accounting company is an international tax consulting firm whose clients include Start-ups, Growth Companies, and Large Corporations. VPTax challenged Smashing Pixels to create a web design that stood out against the Big 4 US accounting firms while still maintaining their motto, “Everything Tax. Simplified.”

We met with VPTax to help them create a web design that would make them stand out from their competitors. They wanted a non-traditional website, that was user-friendly and attractive looking. We decided to create easy-t use web design layouts. They wanted the graphic design elements to look simple and sophisticated – a look that reflected the culture of an accounting company but looked modern and dynamic at the same time. We decided on a website that looked crispy and clean and was easy to navigate, and minimalistic. We included a “about”, “solutions”, “results” and “news” landing pages. Under “solutions” we included a drop-down menu for the services and fees. Under the “results” section, we included case studies which showcased work with previous clients. Once the content was created, we were able to go in and optimize every single page so they would be able to show up at the top of Google search results.

We designed the look and feel and user experience (UX) for the website to differentiate from the status quo. Using their motto as inspiration, Smashing Pixels created web design layouts that were easy to navigate and used simple, sophisticated, yet straightforward graphic design elements. The ultimate solution was our ability to distill the complex concepts of tax laws into a clean site design that mirrored the company culture.