The Challenge
Smashing Pixels was faced with the challenge of creating a user-friendly website for Writer On The Run that was compatible with all devices. We had to review the old site to ensure that outdated content was not transferred to the new site. The biggest challenge, however, was enabling online book orders to be made through the new site. This required a thorough understanding of e-commerce and payment processing systems, which Smashing Pixels overcame to ensure a seamless online shopping experience for visitors.

The Process
Working closely with Mary, we went back and forth many times to understand her expectations for the new website. This process took extra time to ensure that the site was perfect and aligned with Mary’s vision. Additionally, we removed and added Mary’s novels onto her Amazon store, added her blogs to a dedicated blog page for visitors to read, and integrated a shopping page, allowing visitors to pre-order her books. Through this collaboration, Smashing Pixels was able to deliver a personalised and effective website that not only met but exceeded Mary’s expectations and needs.

The Results
Our collaborative efforts with Writer On The Run resulted in a personalised and effective website that surpassed Mary’s expectations and effectively showcased her brand and services. Smashing Pixels successfully delivered a comprehensive website that highlights Mary’s expertise as a travel writer and author, effectively promoting her work to a wider audience.
