Email marketing is the dump truck of the digital marketing world. It ain’t sexy but it’s reliable and just keeps working. While many digital marketers prefer to talk about shiny new platforms, email marketing has been around since the beginning of the internet. Well, almost.
Regardless of the start, email marketing leads clients to the finish. It is appropriate for any audience and still delivers crazy-high ROI. Combine your email list with Facebook and you can create create a custom audience and watch your numbers increase. When combined with Facebook, email openers were 22% more likely to purchase.