Why you need a #SocialStrategy
Initially, social media platforms were built to bring people closer together. As their popularity grew, businesses saw the opportunity to get closer to their target markets. This trend has been rising steadily over the past decade to the level that if your business is not on social media, you’re missing out on the huge opportunity to reach a more targeted audience and build a loyal following of customers.
Consider these reasons why your online success depends on social media.
- Over 70% of adult online users are active in social networks
- Facebook, the leading social media platform, has close to 1.5 billion active users
- Social media provides the opportunity to get up close and personal with your target market
- Besides connecting with others, internet users are using social media to make purchasing decisions
Content Generation is Hard
We read and analyze the data… and follow it to your target.
How we use SM to drive customers back to your website
Our SM service focuses on building a following for your business, enhancing your online brand, and driving potential customers to your website. Some of the strategies we use to drive traffic include the following:
- Generate and publish engaging content
- Connect with influencers
- Announce what’s new in your business
- Announce a sale
- Create exclusive offers and incentives for your social media followers
- Hold contests
- Run an online ad
Expand your market reach
Besides building a following on your business social accounts, we also focus on expanding your market reach by leveraging existing followers. The goal is to have your current followers endorse and promote your business to their social connections. We do this by ensuring that every piece of content published is unique, engaging, and has the chance to go viral.
Build Social Brand Awareness
Social Media is one of the best ways to build an online brand. It’s an easy way for your business to build a loyal following of customers based on trust. However, as already mentioned, building an online brand isn’t as easy. It requires engaging your clients frequently without being pushy. It involves providing real value to your clients on social media. Some of the strategies employed by our team include:
- Generate content that’s relevant to your target audience
- Provide timely feedback to customer queries on your social media account
“Smashing Pixels not only created a brand new look for our website which is mobile friendly and easy to navigate, but they also ran a Facebook contest on our behalf. Incorporating photos of our Conductor wearing various glasses from an eye wear sponsor, we asked our audience which pair of glasses looked the best, for a chance to win free concert tickets. The contest drew a lot of attention and we were thrilled at how Smashing Pixels took care of all the details – including posting game rules, tracking results and coordinating with the winner. They are quick, creative and thorough. Thank you, Smashing Pixels for a great job!”
Aida Steenkist
Brantford Symphony Orchestra
Social Media Platforms We Manage
Some Brands We Work With
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How can we help?
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- Build Brand Awareness – Start generating content that is relevant to your audience today.
- Tap into your referral market – Use your social media circles to start sending you work.
- Strengthen your community – Your fans are waiting to connect with you. Build an online community around your business.
- Smashing Pixels helps you reach a targeted audience to build a loyal following of customers.