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Let’s be honest your website might be holding you back.

It’s easy to ignore if it’s still “working.” But in 2025, your site can’t just be a digital business card. It needs to attract leads, support your goals, and reflect who you are today not five years ago. If that’s not happening, then yes… it’s time for a website redesign or at least a strategic refresh.

Maybe you’re not sure if you’re due for one. Maybe you’ve been putting it off. But here are 7 signs your site isn’t pulling its weight and what you can do about it.

You’ve evolved. Your services have expanded. Maybe you’ve sharpened your message or repositioned your brand. But your site? Still talking about the old you. If your online presence no longer matches your real-world business, it’s time to realign.

If adding a new service or fixing a typo involves chasing down a developer, your site isn’t working for you. Modern websites should be simple to manage or supported by a local team that can handle it. (More on that in a moment.)

Over 60% of your traffic is coming from phones and tablets. If your site isn’t mobile-optimized, it’s frustrating users and hurting your search rankings. A mobile-first website refresh in 2025 isn’t optional, it’s essential.

Page speed matters. People won’t wait. Neither will search engines. If your site drags, you’re losing potential leads and visibility. A redesign can clean up bloated code, streamline design, and get your site loading lightning fast.

Your website should sound like you not like someone from 2012. Whether the voice is wrong, the information is outdated, or it’s just missing your current offerings, it’s time for a content revamp.

If you’re not getting found, your site isn’t doing its job. Outdated SEO structure, missing keywords, and poor user experience all add up to low visibility. A redesign can align your site with 2025 SEO standards and bring you back into the spotlight.

If their site loads faster, looks sharper, and is easier to use you’re at a disadvantage. Customers will compare. A refreshed, modern site helps you stand out and stay competitive.

If any of these points hit home, you’ve already got your answer: a website refresh or redesign isn’t just a good idea it’s a smart move.

That’s where we come in, a local Brantford team that builds clean, responsive, easy-to-manage websites that solve problems and grow businesses. Whether you’re looking for full website support in Brantford or just want a better way to update your site, Smashing Pixels can help.

We build sites that are:

• Easy for you to update (or we’ll handle it for you)Optimized for search
• Mobile-friendly from the start
• Designed to drive real results

Let’s take a look at your site together. We’ll tell you what’s working, what’s not, and what’s possible.

Book your consultation or reach out through our contact form. No pressure, just real advice.